Wednesday, November 23, 2022

The Rental Guys

The Rental Guys

The Rental Guys - Moline, IL

When The Rental Guys needed a website, they called Team 218 Web Services.

The Rental Guys Mascot Digger the DogWe met with Andy Fliege and reviewed their business and sketched out the basic concept for the site. Then we went to work. In addition to designing their website, we collaborated on the creation of their cartoon character mascot, Digger the Dawg. After several iterations of designs we settled on one that fit the bill perfectly. Several weeks later the new Rental Guys website was launched. The Rental Guys Construction Equipment Sales & Rental are located in Moline, Illinois and specialize in good, old-fashioned customer service. Andy and his crew carry some of the most respected equipment brands in the industry. They serve the construction, agricultural, industrial, and homeowner markets with equipment available for rental or purchase.
"We’re The Rental Guys and even though our name says rental, we offer much more. We are your Quad Cities Equipment Experts. We sell new and used construction equipment. We also rent equipment and offer equipment maintenance and repair services. We’re locally owned and operated and we’ve been involved in the equipment business in the Quad Cities for years so we know what we’re doing and what equipment you’ll need for any job. We’re conveniently located just across 27th street from Southpark Mall in Moline, Illinois. At The Rental Guys we are veterans of the construction equipment business. We believe in good old-fashioned customer service and treating our customers like friends. We believe in delivering solid, safe and dependable equipment to your job site or home, and we don’t make you jump through hoops to get the equipment you need. Call or stop by today and see just what makes The Rental Guys the best place in the Quad Cities for any of your equipment needs! You can find lots more information on their website. Make sure and look for Digger the Dawg – The Rental Guys mascot all around the Quad Cities."
Be sure and check out the The Rental Guys website! And if you’re interested in how we can help with your website needs, head over to our Web Design page for lots of information.

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Tuesday, November 22, 2022

Website Management Service

Website Management

Let Us Manage Your Website

When Team 218 manages your website, you can focus on running your business.

There are many things to consider when you own a business. You have to focus on making sure that your website works properly. At the same time, you should also take care of its security. You should make sure that the back-ups are always kept in place. You should make sure that you regularly perform system and application updates. You will need to make sure that your web server is up to date. You should also have a backup strategy in place. You should know how to restore your website quickly if something goes wrong. All of these things are essential to maintaining a good website. Your website is the first impression you will have with your customers. A bad website could cost you business. Don't let your website become outdated or vulnerable to malware. Team 218 Web Services offers website management services for a very reasonable management fee. When you have Team 218 taking care of your website, you'll never have to worry about your website again. We monitor your website 24/7/365 for any needed updates or downtime.  Get more information on our Website Management page.

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Thursday, November 17, 2022

Should Web Design and SEO Be Mutually Exclusive?

Web Design and SEO - Should Web Design & SEO be Mutually Exclusive

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Why Do So Many Web Designers Neglect Technical SEO?

The web design community has been quick to embrace the benefits of having an awesome website, and we’ve seen a lot of innovation over the years with design software and techniques. But when it comes to the topic of SEO, the landscape has evolved so quickly over the last decade that many web design professionals are either unaware of the fundamentals or, worse, don’t care.

Web Design and SEO

In the past, SEO and design were two distinct disciplines that were largely mutually exclusive. While today the two go hand-in-hand. This isn’t to say web design is no longer necessary; far from it. As our world has expanded and digital media has become mainstream, companies have begun to see the need to create websites that are visually engaging and have functionality beyond simple navigation. There are many reasons why SEO and design are intertwined today. The most obvious reason is that web design is critical to the success of your website. As a matter of fact, web design and SEO are so closely related that you can’t have one without the other. So what does that mean? It means that when you create a website for your business, you should use design principles that are SEO-friendly. This includes things like using appropriate tags, keeping page load times as fast as possible, and optimizing images and video. SEOThere’s no arguing the fact that SEO is the most important factor for driving organic traffic. But as web designers begin to dabble in web development, they may find themselves neglecting many of the technical SEO aspects of the web. Technical SEO is a very important aspect of website design that often gets overlooked. It is the foundation upon which you build a site and helps determine the site’s overall ranking. The lack of attention to technical SEO can have a negative impact on the success of a website. I've reviewed a lot of websites and am always surprised when I do a basic site audit and find so many basic technical SEO elements not used correctly or missing entirely. To me this seems like a disservice to a client. How can you do good SEO without taking basic design into account? In an ideal world, a company’s website would be the best possible representation of its brand. In reality, this is rarely the case. In fact, most sites don’t even rank in the top 5 for anything. Let’s take a look at what technical SEO elements a web page needs to have in order to rank well in search results. In my opinion these should be mandatory and it's disappointing to see so many web design firms omit or ignore them altogether. The elements we think are important are based on our real-world research and testing - not on what someone wrote in an article somewhere. SEO Elements
  1. Title Tag: Title tags are what you see when you click on a title in a browser. They are an important element of the link between the searcher and your web page. It is highly recommended that you use a keyword-phrase in the title tag. This helps to make your web page more relevant to potential visitors.
  2. Meta Description: Each page needs a meta description that describes the content of the page with an optimal length between 70 and 320 characters. This should summarize the page and "sell the page". The meta description is what you see when you perform a search.
  3. Header Tags: Header tags are used to structure a document and provide information to users about the document's structure. Each page should have only ONE H1 tag. Header tags should follow the correct heirarchy order (H1, H2, H3, H4, H5, H6). Search engines will give more weight to web pages that have clearly defined headings, which help to improve search results. Headings also play a critical role when it comes to screen readers for someone who is visually impaired.
  4. Keyword Consistency: Keyword/keyword-phrases should be distributed across important HTML tags like the Title, Description, Header tags, and page content.
  5. HTML Structure: HTML stands for HyperText Markup Language, and is what creates a web page. HTML is also used to create forms, videos, and other documents. A web page's HTML should be clean, simple, and organized. It should follow best practices and be easy to read.
  6. Alt Tags: Alt attributes are an often overlooked and simple way to signal to Search Engines what an image is about, and help it rank in image search results. Alt tags are used in place of images for web pages that cannot load any images. These tags are also used by screen readers.
  7. Schema Markup: Schema is a type of structured data markup that describes the content on your web page and is used by search engines to understand your content.
  8. Content: Content is the information that you want to share on your web page. It could be text, audio, or video. Having good keyword-rich content helps reinforce your page authority to search engines. Ideally you want your content to have a mixture of text & images and contain around 1,000 words.
  9. XML Sitemap: You may already be familiar with the concept of a sitemap. A sitemap is a list of pages on your site that outline the content and links within the website. When you make changes to your site, you can easily add these pages to the sitemap. The sitemap is crucial to a successful website. Google and other search engines use this information to determine what your website offers.
  10. Linking: Internal linking of web pages is important and often overlooked. Not just using a menu - interlinking pages by the use of anchor tags can boost page rank.
All of these technical SEO elements should be used correctly on every page of a website. Unfortunately in a lot of cases, that's not true. Here are some of the errors I see frequently:
    1. Title tag too short or too long. 60 characters is optimum.
    2. Title tag doesn't include the main keyword/keyword-phrase.
    3. Meta description missing.
    4. Meta description doesn't include keyword/keyword-phrases.
    5. H1 tag missing.
    6. Multiple H1 tags.
    7. Keyword/keyword-phrase not included in header tags
    8. Header tags out of order.
    9. Header tags not used.
    10. Alt tags not used.
Good web design and SEO can live together in perfect harmony. It doesn’t matter how good your website looks if no one can find it. Search engines such as Google and Bing make decisions about where to rank websites based on various factors. Your website’s content and the structure of your website pages are often among the most important ones. However, a combination of both is best! It may seem redundant, but consider SEO as a part of the project, not an afterthought. Think about the keywords and phrases you want to rank for, how users will find your content, and what types of content they might want to find. A well-designed site that offers useful information, easy navigation, and an easy-to-read layout will make it easier for visitors to find what they’re looking for and keep them on the site longer. A well-optimized website that ranks well for keywords in search results is sure to bring traffic and revenue to your business! Web Design and SEO should absolutely be dual focal points in your website's design and functionality. We incorporate proven technical SEO elements during our website design phase on sites we develop at Team 218 Web Services. If you have questions about Web Design and SEO or anything covered in this post, send us a message and we'll be happy to help you out.[/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]

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Wednesday, November 16, 2022

Free Nonprofit Website

Free Nonprofit Website

Tis The Season to Help Make a Difference with a Free Nonprofit Website!

We’re looking for nonprofit organizations who need web services but simply don’t have the time, resources, or experience to build or to manage their own website.
Websites are important to nonprofits. Our expertise includes everything from graphic design and search engine optimization (SEO) to creating a compelling website and social media content. To be successful as a charity organization online, it is vital to have a website that is responsive and adaptable.
Each year around this time Team 218 Web Services begins our search for a nonprofit to donate our services to. For the past four years we’ve designed and built websites at no charge for nonprofit organizations. We need your help in finding a nonprofit to be our 2023 recipient. If you would like to nominate a nonprofit please visit https://team218.com/nonprofit-websites/. We’ll take it from there!


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Tuesday, November 15, 2022

Web Development

Web Development

Team218 Web Development

If you are considering a new website for your business or nonprofit organization we would love to learn about your project. We're Team 218 Web Services and we work with small business owners and nonprofit groups to design and develop custom websites. We use proven SEO tactics to help market your Wilton business. We use the knowledge we've gained from our many years of experience to solve all sorts of website problems. We’re Experienced Website Designers and we offer Web Design & DevelopmentSEO & Website Management services. We deliver great results for your website project on time and within budget. And we don't just build a great looking website for you - we incorporate advanced SEO tactics to help your site rank well in Google and Bing searches. Get in touch and see how we can make web development easier than you thought possible. Team 218 Web Services North Liberty, IA 52317 team@team218.com 319-333-0815

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Wednesday, November 9, 2022

Economic Impact on Small Business

Economic Impact on Small Business

We want to hear about the economic impact on small business like yours.

Businesses are facing tough times. We all know the world is in the downslope of a pandemic situation right now. So many businesses are struggling with the effects. As well as the economic downturn, companies have also been forced to adapt quickly due to changes in the supply chain. Many companies are having to restructure their operations to stay afloat. If your business is not experiencing these problems but is in a rapidly changing industry, you may be able to adapt more easily. We would like to hear from you on the effects the current economic climate has had on your business. What business are you in? Have you reduced your hours of operation? Have you had to close your business? What changes have you had to make to find and retain employees? Let us know.

Original post here: Economic Impact on Small Business

Sunday, November 6, 2022

Get a Free Website For Your Nonprofit

Free Nonprofit Website

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Yes We Said a Free Website!

What is a nonprofit? Here's what Wikipedia says.

Now is that time of year again when you can get a free website for your nonprofit.  Yes we said FREE. It doesn't have to be your nonprofit - it can be one you know about or have volunteered or have received services from. We really need your help to find a nonprofit group to be the recipient of our donation of web services. Nominate a nonprofit on our website. Find out more on nominate a nonprofit.

free website for your nonprofit | we love helping nonprofit organizations

Here's the deal - no catch here. No hidden agenda. Once a year we donate our web services to a nonprofit. We're paying it forward and helping charitable organizations in our community succeed. So if you know of a great nonprofit, tell us about them and let's help them out.

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Original post here: Get a Free Website For Your Nonprofit

5 SEO Tips for Iowa Businesses: Get Found Online

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